BEGIN:VCARD
VERSION:2.1
TEL;PREF;WORK;VOICE;ENCODING=QUOTED-PRINTABLE:(617) 964-1354
TEL;WORK;FAX;ENCODING=QUOTED-PRINTABLE:
N:Roche;Bruce;;;
FN:Bruce  Roche
ADR;WORK;POSTAL;ENCODING=QUOTED-PRINTABLE:;;Mayfly & Company<br/>350 Watertown Street;Newton;Massachusetts;02458;USA
EMAIL;INTERNET:Bruce@MayflyAndCompany.com
NOTE;ENCODING=QUOTED-PRINTABLE:A longtime fly fisher, Bruce opening Mayfly & Company so that avid fly fish=
    ers from the Boston area wouldn't have to drive out to Concord or Peppe=
    rell for gear. <br/><br/>=0D=0A=20=0D=0ABruce first learned about fly fishing from a childhood friend, Skip Mills. =
     At eighteen years old, Skip told Bruce, "A am going teach you somethin=
    g that will stick with you the rest of your life." <br/><br/>=0D=0A=20=0D=0AThey spent many whole days standing in the Ken Lockwood Gorge River in New =
    Jersey, poles in hand.  Bruce quickly fell in love with the sport.  "It=
    's the peace, the tranquility," says Bruce.  "Time seems to stop.  Six =
    hours of fly fishing goes by like two.  It's addictive." <br/><br/>=0D=0A=20=0D=0AHoping to introduce fly-fishing to the next generation, Bruce, who is now o=
    ver fifty, teaches free introductory classesto children from ages eight=
     to fifteen.  "I want to pass on what Skip did for me.  Kids need an al=
    ternative to soccer and computers." <br/><br/>=0D=0A=20=0D=0AChildren have come into the store wide-eyed, looking at the colorful natura=
    l materials on the walls and life-like flies in small boxes.  "Are thes=
    e real?" they ask their parents.  They are fascinated.<br/><br/>=0D=0A=20=0D=0ABruce worked twenty-two years in the restaurant business and was featured i=
    n the New York Times for his food,  Subsequently he started a business =
    restoring old homes.  "Once I turned fifty, I said to myself, you can d=
    o this or you can wish you can do it."  And so Mayfly & Company was hat=
    ched.  <br/><br/>=0D=0A=0D=0ABruce has filled the store with equipment and materials of extraordinary qu=
    ality, much of it unique to Mayfly & Company.  =20
URL;WORK:http://mayflyandcompany.com
TITLE:owner
ORG:Mayfly and Company
REV:2010-09-06T05:33:02Z
MAILER: Joomla! vCard for Mayfly and Company
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